Manccganna Case Study
Solving Food Ordering Problems for an Italian Restaurant through UX Design
Objective:
The Mancgana app was designed to provide a seamless and delightful food ordering experience, reflecting the charm and authenticity of Italian cuisine. Our goal was to create an intuitive and visually appealing interface that caters to the needs of our diverse user base.
Background:
Mancgana, a popular Italian restaurant, sought to enhance its customer experience by introducing a digital platform for easy and convenient food ordering. The project aimed to transition from traditional methods to a modern, user-friendly app.
Problem:
- Complex Ordering Process: The existing ordering method was time-consuming and prone to errors.
- Limited User Engagement: The restaurant struggled to retain customers and increase repeat orders.
- Inconsistent Branding: The digital experience lacked the restaurant’s authentic Italian vibe
Solution:
- Streamlined Ordering: Simplified the ordering process with clear navigation and intuitive design.
- Enhanced Engagement: Introduced features like loyalty rewards and personalized recommendations.
- Consistent Branding: Designed a cohesive visual identity that reflects Mancgana’s Italian heritage.
UX Research:
Conducted extensive user research, including surveys and interviews, to understand customer needs and preferences. This informed the design decisions and ensured the app met user expectations.
User Persona:
One of the key personas for this project was Alex Johnson, a 21-year-old freelance graphic designer and Italian food enthusiast, who frequently faced challenges with food ordering. Alex’s persona effectively highlights common issues encountered by users, making him an ideal representative for showcasing and addressing these problems.
User Age Group:
- Children: Simplified interface with easy-to-use icons.
- Teenagers: Engaging design with social sharing options.
- Middle-aged: Personalized recommendations and efficient order management.
- Older Citizens: Larger text and simplified navigation for ease of use.
User Flow:
- Onboarding: Easy sign-up and tutorial.
- Menu Browsing: Explore categories and dishes.
- Order Placement: Simple selection and customization.
- Payment: Secure and diverse payment options.
- Order Tracking: Real-time updates.
Color Palette:
- Buttons: Light and dark shades of red in a gradient for a dynamic and appealing look.
- Search Bar: Green to symbolize freshness and align with the theme of fresh ingredients.
- Icons: Brown to provide a warm and inviting feel.
- Typography: Comic Sans MS font for a friendly and approachable user interface.
- Iconography: Decent and consistent iconography to ensure clarity and ease of use.
Mobile Screens
Splash Screen
Onboarding Process
Choose Size of Pizza
Order Processing
Track Order
User Profile & Other Screens
Payment Method
