Solving Food Ordering Problems for an Italian Restaurant through UX Design
Objective:
The Mancgana Dashboard App is an intuitive and engaging platform designed to streamline the operations of Mancgana, an Italian restaurant. This app addresses common challenges faced by the restaurant, such as order management, understanding customer preferences, and ensuring efficient communication.
Mancgana, a popular Italian restaurant, struggled with manual processes that led to inefficiencies in order management and communication. To enhance operational efficiency and improve customer satisfaction, we designed the Mancgana Dashboard App, providing a seamless and modern solution.
Problem:
Inefficient Order Management: Manual tracking led to errors and delays.
Customer Preferences: Difficulty in understanding and managing customer preferences.
Communication Gaps: Ineffective communication between staff and customers.
Solution:
Order Management: Automates and streamlines order processing, reducing errors and delays.
Customer Preferences: Tracks and manages customer preferences to personalize the dining experience.
Efficient Communication: Facilitates smooth communication between staff and customers, enhancing service quality.
UX Research:
User Interviews: Gathering insights from restaurant staff and customers.
Surveys: Understanding user needs and preferences.
Usability Testing: Ensuring the app’s functionality and ease of use.
User Persona:
Persona Name: Marco Rossi Age: 35 Occupation: Restaurant Manager Goals: Improve operational efficiency and enhance customer satisfaction. Frustrations: Manual order management leading to errors and poor customer experience.
User Flow:
Login: Secure access for staff and managers.
Dashboard Overview: Real-time updates on orders, customer preferences, and communications.
Order Management: Easy tracking and processing of orders.
Customer Insights: Access to detailed customer preferences and feedback.
Communication Hub: Centralized communication for staff and customer interactions.
Color Palette:
Primary Colors:
Red (#D32F2F): Represents passion and energy, enhancing the app’s visual appeal.
Green (#388E3C): Symbolizes freshness and growth, promoting a positive dining experience.
Secondary Colors:
White (#FFFFFF): Ensures a clean and modern look.
Brown (#795548): Used for icons and subtle elements, ensuring readability.