Tailor’s App Case Study

Tailor's App Case Study

Tailor Desk revolutionizes the tailoring industry by providing technology-based solutions for both tailors and consumers

Objective:

Tailor Desk is an innovative app designed to streamline the tailoring process, providing technology-based solutions for both tailors and consumers. This case study explores the development, design, and impact of Tailor Desk, highlighting its features and benefits.

View Prototype

Background:

The traditional tailoring process can be cumbersome and time-consuming, often requiring multiple in-person visits and extensive communication between tailors and clients. Tailor Desk was created to simplify this process by enabling online ordering, communication, and management, making custom tailoring more accessible and efficient.

Problem:

Many tailors struggle with managing orders, customer communications, and measurements manually, leading to inefficiencies and errors. Consumers, on the other hand, face inconvenience in visiting tailors, explaining their requirements, and ensuring accurate measurements.

Solution:

Tailor Desk offers a comprehensive solution with its user-friendly app. Key features include:

Online Ordering: Users can place orders by uploading images and selecting the type of clothing they want.
Measurement Input: Users can enter their body measurements directly into the app.
Payment Options: The app supports both advance and full payments.
Order Tracking: Users can track the progress of their orders and receive updates.
Delivery Management: Users can add their address and receive their orders upon completion.

UX Research:

Extensive UX research was conducted, including user interviews, surveys, and usability testing. Insights gathered helped shape the app’s design, ensuring it was intuitive and efficient. The research focused on understanding user pain points, preferences, and behavior patterns to create a product that meets their needs effectively.

User Persona:

User Persona Name: Sarah Ali
Age: 29
Occupation: Marketing Manager
Hometown: Lahore
Goals: To order custom-made clothes easily and accurately without multiple trips to the tailor.
Frustrations: Inconvenience of visiting tailors, miscommunication, and measurement inaccuracies.

UX Age Group:

Tailor Desk caters to three primary age groups:

Young Adults (18-24 years): This group includes college students and young professionals who are tech-savvy and seek convenience in custom tailoring.
Middle-Aged Adults (25-44 years): Busy professionals and fashion enthusiasts in this demographic value precision and efficiency in custom tailoring.
Older Adults (45+ years): This group includes retirees and mature professionals who appreciate the ease and reliability of a seamless tailoring process.

User Flow:

Sign Up/Log In: Easy registration with secure authentication.
Dashboard: Overview of order status and history.
Order Placement: Users can upload images and select clothing types.
Measurement Input: Simple interface for entering body measurements.
Payment: Options for advance or full payment.
Order Tracking: Real-time updates on order progress.
Delivery Management: Add address for order delivery upon completion.

Color Palette:

Primary Color:
- Brown: Conveys trust and reliability.
- Ligh Brown : Represents growth and prosperity.
Secondary Colors:
- Skin: For a clean and modern look.
- Black: For text and subtle elements, ensuring readability.